* Early Bird Pricing Ends 3/15/17 so reserve your spot now!*
Course Starts Mon. Sept. 11
3:00 PM EST, 12:00 PM PST
1st 20 Seats will be available $995
($1495 regular price)
Rock The Media Starts in...
Meet Private Practice Consultant & Media Expert
Dr. Julie Hanks, LCSW
Dr. Hanks is passionate about helping therapists find their voice and get their message out into the world, attract ideal clients, and transition to expert through rocking media + social media. As a private practice owner, she has build her clinic from a solo practice to a thriving clinic with multiple locations and 20 providers during an economic downturn by developing a strong media and online presence.
Rock the Media School was created to give you the support and tools you need to reach a local and a global audience with your unique message.
Dr. Hanks has been quoted in print and web and has been interviewed hundreds of times and she wants to show you how to expand your reach, too!
Here's the nitty gritty details about Media School weekly ecourse content...
Each week there are 1-2 engaging and informatibe video training modules packed with good information. You can view these trainings at your own convenience. Each online module also inclues a handout and an action item. There's daily interaction and accountability throughout he course in our private Facebook Group and a weekly live Q&A call every Friday at noon MST.
Week 1: Big Vision + Media Plan
You are an expert and in this module I'll help you discover your unique message and how to convey your message to the world! You'll learn why a media presence matters in building your practice and developing additional income streams and create a vision of your media goals.
Week 4: Prepare to Rock Your Interviews
You'll learn how to prepare emotionally and practically to deliver your best interview for print, radio, live and taped TV interviews. Learn tips for looking and sounding great & effectively conveying your message! This week you'll learn the top mistakes that therapists make when giving media interviews and how to avoid them. (And I've made them all!)
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Week 2: Successful Pitch Strategies
Go step-by-step through the process of pitching your topics and ideas to local media to educate and to gain trust. Learn my tips for responding to "Help a Reporter" queries to land regular media interviews. Learn what makes a topic newsworthy, common media mistakes.
Week 5: Maximize Your Interviews
The actual interview is just the beginning of your impact. The internet allows for thousands to see your content via online platforms. Learn how to effectively share your interviews online via social media as "social proof" of your expertise, and how to quickly repurpose media topics into other formats as additional content for your website or professional blog to build trust with your community.
Week 3: Rock Your Online Presence to Attract Media Interviews
Learn ways to attract more interviews by making it easier for media to find YOU online. Learn how to create content that presents you as media-saavy expert in your field. Media interviews help attract ideal clients. Learn how to respond to requests and know when to decline media ai nterview request.
Week 6: Media Relationships + Long Term Planning
This week we'll wrap things up for the course and focus on tips to make the media love you and invite you back for an interview. Learn how to make producers, journalist, writer's jobs easier and build ongoing professional relationships with people who can open up other opportunities that will grow your influence and impact. Create your own long-term media plan and hear other's success stories!
Weekly Conference Call
Join Dr. Hanks for weekly 1 hour group Q&A coaching calls during RTM school course where you can get your specific questions answered about the week's course content, get practical tips about upcoming interviews, refine your media pitches, tips to integrate your media + social media presence, get encouragement and celebrate your weekly action. Calls will be recorded and available as part of the course.
Private Online Forum
Want the support of others who are seeking their rockstar status? You will have a private online forum to meet other RTM students and get the positive support you need! During the course, Julie will be participating in the online forum, answering your questions and sharing practical tips for rocking the media.
Plus FREE Registration Bonus: You will be admitted to the private online forum as soon as you register!
In just the first few weeks, I've been interviewed for podcasts, quoted in a business journal, written for the HuffPo, and successfully pitched Forbes. This course has inspired me to get organized with my media so that I have plenty of social content. Plus the support and comraderie in the forum is unmatched. I love RTMS!
Kat Fulton, Music Therapist, Consultant, KatFulton.com
Rock The Media School has absoloutely ramped up my motivation and honed my media skills. I didn't want to re-invent the wheel and Dr. Julie Hanks' program is totally laid out for me. RTMS absolutely Rocks!
Michael Boman, LCSW, Relationship, Marriage, and Healing Outdoors Expert, WasatchFamilyTherapy.com
RTMS has not only helped me see how important it is to get my big message out there, but I've also learned the steps for how to share my message with reporters and journalists! It's also helped me to stop hiding in fear about interacting with the media. If you're itching to get your message out and have been worried about how to, RTMS will definitely show you how and give you the confidence to do it!
Being able to observe someone, take you step by step and show you how to use the media to get out your message is a gift. Grad School did not teach any of us how to market through media, or market at all for that matter. If you have the desire to get exposure through newspapers, social media, TV and more then RTMS is the way to go.
Nicol Stolar-Peterson, LCSW, BCD Expert Witness Child Custody Evaluator, Non-Profit Director of www.kc-cc.orga